‘Wider, Simpler, Less Targeted’: Inside the Pivot of Social Platform Upspace

Back in April, we heard about fitness tracking and scheduling app Upswing, a tech solution founded amid the pandemic to replicate group workouts and personal trainer sessions. But like many startups do in their early stages, its cofounders have found their footing in a new business plan.

Last week, the team released Upspace — a platform for getting groups of people together for a host of wellness reasons — on the iOS App Store. The pivot differs from the original idea, which brought personal trainers and trainees together in one space, and had scheduling and payment features.

Instead, Upspace focuses on the social. Maybe you’re planning a fantasy football league watch schedule or organizing a club softball team, or you’re a yoga instructor who wants a platform to connect your class. All these folks could use Upspace in its current iteration, said CTO Nico Westerdale, who’s been working on the project for more than a year.

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