Phone2Action’s Ximena Hartsock Joins Michelle Rhee to Launch BuildWithin, Raising $2.4M

After a few years of life out of the public eye, DC tech stalwarts Ximena Hartsock and Michelle Rhee have teamed up to launch a new startup that addresses workforce gaps.

BuildWithin, launched today, is a software platform that helps employers build apprenticeship and workplace training programs. The company was founded by Hartsock and Rhee in 2021 and has raised $2.4 million in pre-seed funding, alongside nearly $9 million in government grants, in a round led by Dundee Venture CapitalBlack Capital also participated in the raise.

The company’s software offers end-to-end workplace monitoring, learning, task management and feedback services for apprenticeship programs. 40,000 people are using the platform, according to a company announcement. The company’s founders are also offering its own apprenticeship services via an 80-person IRL class that, according to BuildWithin’s statement, consists entirely of people of color that are either in tech jobs or set to begin them. The company did not immediately respond to Technical.ly’s request for comment.

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