Boosted Commerce, a Los Angeles, CA-based provider of a consumer eCommerce platform, acquired Happy Healthy Hippie, an Ocean Beach, CA-based provider of a vegan and plant-based supplements.
The amount of the deal was not disclosed.
With the acquisition, Boosted Commerce will solidify its position in the supplements category on Amazon and Shopify, with over one third of their portfolio serving this vertical.
Led by Kylie Lewis, Happy Healthy Hippie provides an all-natural, non-GMO, plant-based nutrition supplement. The brand also supports the sector of prenatal and postnatal care, serving both mothers and fathers, with a suite of products to support the pregnancy journey from preconception, postpartum, and lactation support.
Led by Keith Richman, Boosted Commerce buys, builds, and grows commerce brands. The company has acquired over 40 brands, which boast category products distributed across Amazon, Walmart, and other retail channels along with a competitive D2C presence. The company has raised $380M in capital and its portfolio brands include Simplified Skin, Foxy Bae, and Asterwood Naturals.
