The purpose-driven retail shop will donate 100% of proceeds to human rights initiatives
Nail Communications, an award-winning creative agency, has announced the launch of The Idea Shop, a purpose-driven online retail shop featuring bespoke collections that advocate for human rights. The Idea Shop was founded by IDEA, Nail’s employee-led DE&I initiative. An acronym for Inclusive, Diverse, Equitable, and Accountable, IDEA was established to support communities that face adversity.
“As creators and marketers, we’re in a unique position to support social movements that we really care about,” said Meag Ducharme, Sr. Designer at Nail and IDEA Co-founder. “The Idea Shop is a place where we can express our ideologies and take action. And while we’re at it, we just might create something beautiful that resonates with people.”
The Idea Shop’s first collection, LET WOMEN LEAD, was inspired by federal policy changes surrounding reproductive rights in the past year. Designed by Nail employees, the call to action is driven by the group’s belief that every person should have autonomy over their body and mind. All proceeds from purchases support two organizations fighting for women’s rights: The Brigid Alliance and Women’s Health & Education Fund.
“There are so many incredible organizations and causes that need support right now,” said Nail Partner Jeanette Palmer. “This is a way for us to inspire people to not only donate, but help spread awareness around relevant issues that need to be addressed in our society. We like to think of it as creative activism.”
The Idea Shop’s mission is to support and promote culturally relevant causes that matter most to Nail employees. New collections will be launched periodically throughout the year and will be tied to timely initiatives. All proceeds from purchases will go directly to rotating organizations selected by the IDEA group.
To shop the catalog and learn more about IDEA, visit The Idea Shop.
About IDEA
IDEA is a diverse band of thinkers, makers, and doers who work together at NAIL Communications, a creative advertising agency in the business of making things that make people feel. Standing for inclusive, diverse, equitable, and accountable, IDEA was established to elevate, protect, and fight for communities that face adversity.
About NAIL Communications
NAIL Communications is where every brand finds its fascinating. For 24 years, NAIL has made award-winning advertising, design and branding work for regional, national and global brands. To learn more, visit nail.cc.
