SimiTree, a Hamden, Conn.-based company that provides revenue cycle management, coding, professional services, and talent management resources for post-acute and behavioral health organizations, has strengthened its position in the U.S. behavioral health support market with the acquisition of two new companies.
These are:
- Ann Arbor, Michigan-based Afia, a leader in behavioral health data analytics and consulting, and
- Florida-based GreenpointMed, a medical billing and credential service provider to healthcare practices nationwide.
The strategic expansion augments the full spectrum of support services SimiTree and its behavioral health flagship, Infinity Behavioral Health Services, offer behavioral health providers of all sizes, ranging from start-up to enterprise operations.
Led by Founder and President Justin Gaines, Afia uses data-driven decision making to solve business challenges by simplifying EHR implementations, driving clinical best practice, optimizing revenue cycles, and creating IT infrastructures that move behavioral businesses forward.
Founded in 2016, GreenpointMed is a medical billing and credentialing service provider offering a streamlined process for billing and credentialing. GreenpointMed is a partner of hundreds of healthcare providers and practices throughout the nation.
Created by the merger of Simione Healthcare Consultants and BlackTree Healthcare Consulting in 2021 and led by CEO and Managing Principal Bill Simione, SimiTree provides tech-enabled specialty revenue cycle management (RCM), coding, professional services, and talent management resources for post-acute and behavioral health organizations. In 2022, the company further expanded its RCM capabilities with its Imark Billing acquisition, and its behavioral health footprint with a strategic alignment with Infinity, a SimiTree company.
In addition to clinical, financial, and operational consulting, SimiTree offers a suite of outsourced services, including billing, coding, OASIS, Review Choice Demonstration (RCD) and Quality Assessment and Performance Improvement (QAPI), and revenue cycle management; executive placement, interim management, retention consulting and other talent solutions; mergers and acquisitions support; compliance assessments and risk mitigation plans; sales and growth training; and benchmarking and data analytics.
