Tunnl, an Arlington, Va.-based startup providing data intelligence for TV advertisers, has raised $2.6 million from unnamed investors, according to a recent listing on Crunchbase.
Founded in 2021 by serial entrepreneur and former White House aide Sara Fagen, Alex Lundry, a data analytics expert who has worked with multiple presidential campaigns, and data scientist Brent Seaborn, Tunnl provides advertisers and their agencies with insights on television advertising. All three co-founders have prior associations with public affairs and politics.
According to its website, Tunnl builds prebuilt and custom audience insights that help advertisers “identify, understand and connect with groups of people in the United States based on how they feel about different issues like gun control, big tech regulation, and corporate social responsibility.” Its technology promises to optimize deployment of an advertiser’s TV ad dollars, and provide metrics to assess the impact of the campaigns.
Commercial Real Estate
MacKenzie Companies
Advertising / Media / Communications / Public Relations
Nevins & Associates
Financial Services / Investment Firms
Chesapeake Corporate Advisors
Commercial Real Estate
Monday Properties
Venture Capital
Blue Delta Capital Partners
Internet / Technology
Foxtrot Media
Before turning an entrepreneur, Fagen served as political director for President George W. Bush, crafting legislation as well as parsing data for the president’s re-election campaign in 2004. Her entrepreneurial achievements include Deep Root Analytics, an audience measurement firm focused on “micro-targeting solution for political campaigns,” and Resonate Insights, a consumer intelligence platform that aggregated online behavioral data on over 230 million consumers. She also co-founded DDC Public Affairs, a consulting firm based in Washington, D.C. She eventually sold DDC to Omnicom Group (OMC).
Alex Lundry calls himself a political data scientist and pollster. He worked for the unsuccessful presidential campaigns of Republicans Jeb Bush and Mitt Romney, and still is considered a formidable pollster.
Brent Seaborn, who worked with Fegan at Deep Root, previously served the Republican National Committee as a strategist. He has also worked at multiple polling firms.
