Mercato Partners, a Salt Lake City, CA-based multi-practice investment firm, closed Traverse Fund IV, at $400M.
Traverse Fund IV was supported by institutional allocators, including public pension funds, university endowments, charitable foundations, health care systems, and insurance companies. In addition to this traditional mix of long-term investors, it reserved a portion of Fund IV for accomplished service affiliates, executives and business leaders that bring mission-critical access, resources and networking opportunities to the fund’s portfolio companies.
Traverse Fund IV will be deployed to high-growth, mature technology and branded consumer companies. The fund has already added five key investments, including:
- Atomic, a payroll API that powers banks, credit unions, and fintech;
- Klover, a permissioned commerce data platform;
- Lambda, a deep learning AI infrastructure company;
- Paytient, a category creator that built the Health Payment Account; and
- Prime Trust, a fintech and digital assets infrastructure provider.
These five companies join the 65 other investments Mercato Partners has completed since 2007.
Co-founded by Ryan Sanders, Joe Kaiser and Greg Warnock, Mercato Partners is a multi-practice investment firm that provides funding, guidance and support to technology, branded consumer, and food and beverage companies. The firm has over $1.6 billion in assets under management. Notable past investments include Central Logic, Cotopaxi, Cradlepoint, DOMO, Ephesoft, Fusion-IO, Galileo Financial Technologies, Goal Zero, Mediconnect, SaltStack, Simplus, Skullcandy, Stance, Swig, and Venafi.
