Renovations and new retail will reposition Lenox Marketplace – now known as The Block at Phipps – as a vibrant, walkable shopping district
Selig Enterprises, one of the largest privately-owned real estate companies in the Southeast, today unveiled the new brand and capital improvement plans for the 9.4-acre retail center formerly known as Lenox Marketplace. Located in the heart of Buckhead, at Peachtree Road, Wieuca Road, Oak Valley Road and Prichard Way, across the street from Phipps Plaza, the property now known as “The Block at Phipps” will undergo renovations to create a vibrant, walkable retail district. The capital improvements are slated to begin in Q2 2023.
“The Block at Phipps, which occupies an entire city block in arguably one of the best retail corridors in the Southeast, is being reimagined to capture the vibrant and active retail experience this area is so famous for. Our vision includes rolling out a new merchandising plan along with thoughtfully designed façade improvements, which will result in a new wave of exciting shopping and dining experiences,” said Shirley Gouffon, SVP at Selig Enterprises.
The capital improvement plans enhance connectivity with new wayfinding throughout the multi-level retail center and the addition of a 30-foot open-air corridor that will connect the sidewalk along Peachtree Road to the parking deck. This artfully designed paseo will feature comfortable seating vignettes, lush landscaping and enhanced lighting reminiscent of a European alleyway. Selig’s plans also include transforming the facade and sidewalks along Peachtree and Oak Valley Roads into a community-friendly space with new facades, landscaping, greenery, programming and enhanced walkways. Selig and its partners are working with ASD|SKY, which has provided full architecture and environmental design services.
“The property today is not welcoming to pedestrians and lacks a true sense of place,” said Bonnie Dean, SVP at Selig Enterprises. “The new design will open up the retail center to create a well-connected place for the community to shop, dine and spend time.”
Selig and its partner acquired the property in 2020. Selig’s retail portfolio spans approximately 4 million square feet across the Southeast, with key centers in the Buckhead market, including Buckhead Triangle, Brookwood Place, Buckhead Square I and II, The Shops of Buckhead, Buckhead Commons and Peachtree Plaza. Selig also led the development of The Works, its 80-acre adaptive reuse mixed-use development, on Atlanta’s Upper Westside, as well as 1105 West Peachtree in Midtown.
About Selig Enterprises
With beginnings dating back to 1918, Selig Enterprises is a family-owned and operated real estate company that has a portfolio of more than 11 million square feet of retail, industrial, mixed-use and office properties throughout the Southeast. Selig’s portfolio boasts several large-scale mixed-use developments including: 1105 West Peachtree, a 675,000 square foot, Class A office tower, 178-room Epicurean Atlanta hotel and 40 West 12th, a 64-unit luxury residential tower; The Works, an 80-acre adaptive reuse development in the heart of Atlanta’s Upper Westside and City Springs, a public-private partnership with the City of Sandy Springs and Carter, comprised of retail, residential, government offices and a performing arts center.
In its long history, Selig has been a leader in the creation of the Atlanta skyline in addition to being active in civic, political, religious and educational organizations in the community. The Selig mission is to create well-conceived, quality projects in prime locations, with a long-term commitment to ensure stability to tenants, lenders and the community. Its leaders adhere to a Selig family motto of “you can never do wrong by doing right.” As the company continues past its 105th year of service, it will build upon its proud heritage by continuing to strive for excellence. For more information, please visit www.seligenterprises.com.
