Coca-Cola (NYSE:KO) became a pillar of the American zeitgeist shortly after its inception in 1886 and has continued to be since. In subsequent decades it became a staple refreshment not only in the United States, but around the world. While sugary drinks and soda in general have faced some challenges in recent years, the Coca-Cola brand persists, satisfying thirst, delivering consistency and dependability, and generating value for shareholders and consumers alike.
Through decades of company-specific controversies and challenges including the use of coca leaves (source of cocaine), New Coke (Oops), or the prolific use of high-fructose corn syrup, Coca-Cola has been resilient. The company continues to innovate and penetrate new markets both geographically and through new product offerings more than 130 years since John Pemberton created the original elixir.
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