Playbook, a San Francisco, CA-based Gen Z and millennial-focused personal finance app that’s also offered through employers, raised $7M in Series A funding.
The round was led by Telstra Ventures with participation from Atomic.
The company intends to use the funds to expand its offering.
Founded by David Hegarty, Playbook provides an app that allows users to connect to their bank account, to uncover tax advantages on 401(k), Traditional IRA, Roth IRA, HSA etc. Then, based on personal finances, the company crafts a holistic, customized financial plan that is fully automated. It also helps users via customizable risk profiles and multiple, unique portfolios.
Playbook is already used by employees at Amazon, EY, Deloitte, Google and Salesforce, showing demand among employees at top workplaces.
The company is also launching Playbook for Work, which offers dedicated support teams, and in-depth reporting so businesses can understand utilization.
