Strivacity Closes on $20 Million in Series A2, Names Tenable Co-founder Jack Huffard Exec Chairman

Keith Graham

Strivacity, a Herndon, Va., startup building simpler and secure customer sign-ins, has raised $20 million from SignalFire, Ten Eleven Ventures and other investors in a Series A2 round. Other backers include Mandiant CEO Kevin Mandia and Tenable co-founder Jack Huffard, who joins Strivacity as executive chairman. The four-year-old startup has so far raised $31.3 million.

“We started Strivacity because we saw a familiar and frustrating story replaying itself over and over at Fortune 1000 companies,” said Strivacity co-founder and CEO Keith Graham, who previously served SecureAuth and Google-owned Mandiant. “Workforce-centric identity solution providers were force-fitting their products to serve customer use cases. We believe simple sign-in journeys are the modern digital doorway to grow customer relationships.”

Principles Behind CIAM

The funding round “represents a tremendous vote of confidence in what our team has built to date, the trust our customers have put in us and our vision,” the company said. With this new funding, Strivacity said it would double down on its goal of creating “surprisingly simple sign-in journeys for our customers that are also secure.”

Graham and Stephen Fox, Strivacity’s chief technology officer, co-founded Strivacity in 2019, with the promise of making customer log-ins easy and simple. Strivacity’s customer identity and access management system has been built on three key principles. One, workforce identify access management and customer identity management are entirely different things that need different approaches. Two, simpler sign-in experience leads to growth in revenue, and three, a cloud-native architecture is key to performance, scalability and security.

‘Pioneering Approach’
Huffard, who with Ron Gula built Tenable into a cybersecurity powerhouse, said Strivacity has eased friction in the sign-in system. “They’re pioneering a new approach to customer identity and access management that’s synchronized with marketing to let enterprises optimize both in tandem,” said Huffard, who also serves as chairman of Immersive Labs. “The Strivacity founders’ vision for the future of CIAM can vastly improve the security and experience customers have with the brands they trust.”

Signal Fire, founded in 2013 by the trio of Chris Farmer, Ilya Kirnos and Jerry Ye, is based in San Francisco. It has built a war chest of $1.9 billion from seven funds and made 190 portfolio investments and exited 12.