LOOK Dine-in Cinemas today announced the official May 4 opening date of its new flagship theater at The Durst Organization’s iconic Bjarke Ingels’-designed VIA 57 WEST. Tickets are now on sale at lookcinemas.com for Guardians of the Galaxy Vol.3 as well as for a slate of first-run films and special events.
LOOK has built a passionate national following for its unparalleled movie-going experience, and this first New York City location has generated enormous anticipation, especially on the West Side. LOOK offers a premium dine-in experience with amenities including laser projection, large screens, state-of-the-art sound and luxury seating. LOOK + Dine mobile technology allows guests to order from chef-inspired menus and craft beverage selections from their devices, or to call a server for a traditional ordering experience. The new VIA 57 WEST location will also feature Mirabella’s Lounge, offering Mexican inspired small bites and specialty cocktails for theatergoers to enjoy before or after a show, or for locals to stop in for a quick bite or happy hour.
LOOK has planned a series of special events for its neighbors, Durst residents on the block and members of the media in the lead up to its grand opening. All events take place at the theater, located at 657 West 57th Street in Manhattan.
May 2: Special Media Previews
- When: 11AM-1PM
- What: Special media access to the newly completed auditoriums and restaurant with interviews opportunities. Media are invited to watch coming attractions in the state-of-the-art screening rooms, interview LOOK’s CEO and head chef, sample LOOK’s chef-inspired menu and see meals being prepared in the kitchen, and test LOOK’s seamless smartphone ordering
- Who: LOOK CEO Brian Schultz and Chef Erik Hall
- To RSVP or to make special arrangements, contact wnorvell@rubenstein.com
May 4: Opening Day and Ticket Tearing Ceremony
- When: 1PM
- What: City officials and community partners will join LOOK executives to cut the ribbon and tear a ceremonial first ticket at the theater. The first screening of Guardians of the Galaxy Vol. 3 begins at 3PM, along with other first-run movies Media are invited to cover the excitement, film briefly in theaters and interview guests about the experience
- Who: LOOK Dine-in Cinemas CEO Brian Schultz and CMO James Meredith, The Durst Organization President Jonathan “Jody” Durst, elected officials and community leaders
LOOK’s Dine-In Cinema at 57 WEST: Key Links and Information
- Buy tickets and see menus at https://www.lookcinemas.com/
- 8 screens ranging in size from 20 to 147 seats
- Experiences ranging from small independent film screenings and first-run movie premieres, to corporate and VIP events
- Mirabella’s Lounge offering craft cocktails and small bites
- Special promotions including free tickets distributed to residents of neighboring buildings on the 57 WEST superblock, including VIA, FRANK, and HELENA
“We are thrilled to announce our partnership with the Durst Organization as we open our flagship location at 57 WEST in New York City. Our new cinema is not just a place to watch movies, but a hub for the community, offering a luxurious dine-in experience, a neighborhood bar/lounge for socializing, and diverse content that supports the entertainment industry. As a Conscious Capitalist company, we ae dedicated to creating an inclusive environment that celebrates all types of content that opens perspective, including blockbusters like Guardians of the Galaxy, independent titles, and special events. We can’t wait to open our doors to the public on May 4th and become a cherished member of the community,” stated Brian Schultz, CEO of LOOK Dine-In Cinemas.
“We are delighted that VIA 57WEST is home to LOOK’s first New York City location. There is no doubt that the 57WEST theater will become a neighborhood institution and a flagship destination for premieres, festivals and community events,” said Jody Durst, President of The Durst Organization.
About LOOK Dine-In Cinemas
LOOK Dine-In Cinemas is an innovator in the entertainment space and incorporates the newest technology to maximize the movie-going experience. LOOK’s auditoriums provide a state-of-the-art viewing environment for guests, featuring laser projection, wall-to-wall oversize screens, digital surround sound systems and luxury recliner seating. Look & Dine mobile ordering enables guests to customize their food and beverage choices and orders are delivered directly to their seats. LOOK Dine-In Cinemas operates 11 theaters and approximately 111 screens located in Texas, California, Florida, Arizona, Georgia and New York. For more information and to buy tickets, visit www.lookcinemas.com.
About the Durst Organization
The Durst Organization, founded in 1915 by Joseph and Rose Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and over three million square feet of residential rental properties, with 3,400 rental apartments built and several thousand units in the pipeline. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings where people live, work and thrive. www.durst.org.
