Pietra, a New York-based e-commerce infrastructure startup, raised USD 16M in funding.
The round was led by M13. Carter Reum and Brent Murri of M13 will join the board.
The company intends to use the funds to grow its platform and expand its membership plan for e-commerce businesses. The “Pietra Membership Program” offers a comprehensive monthly subscription that includes all the essential infrastructure and software for anyone looking to start or run a DTC business. Pietra provides thousands of dollars worth of software for free to its members, including returns software, influencer marketing tools, and more, as well as a connected ecosystem of infrastructure – like a private fulfillment center – that’s connected directly to a brand’s supply chain.
Led by CEO Ronak Trivedi, and COO Tala Akhavan, Pietra provides tools and services to empower entrepreneurs and brands to start and scale their commerce businesses. Its business membership program gives e-commerce businesses the software and infrastructure they need to grow their brands while staying as lean as possible. Members will get access to research and product development tools, a network of vetted product and packaging manufacturers, a private fulfillment center, and access to a sales network that helps brands sell more products. Additionally, Pietra is building a suite of software tools that brands normally pay for, but are included with each membership. The company simplifies the entrepreneurial journey and enables businesses to operate efficiently in the digital landscape. Since its launch, it has experienced meaningful growth, attracting both fast-growing DTC brands and creator-led businesses.
Pietra also doubled its team and expanded its operations to Los Angeles, San Francisco, and plans to double down on its New York presence in 2023.
