Kigo, a newly formed company that combines Heaps, St. Paul, MN-based Augeo*’s crypto loyalty subsidiary, and Thred, an innovative NFT engagement platform, raised $6.5m in funding.
The two ventures have collectively raised $16m in funding, including new commitments from Valor Siren Ventures and Augeo, which will accelerate the launch of Kigo.
Led by CEO Peter Schultze (former Heaps Executive Chair), President Ben Straley (former Thred CEO) and David Kristal (Founder and CEO of Augeo), Kigo is a new digital asset company that aims to empower companies to engage people through new forms of rewards, membership and recognition enabled by blockchain.
Partnering with Kigo, organizations can create, distribute and manage blockchain-enabled customer, employee and membership experiences—from dynamic digital badges that amplify milestones to shareable rewards, personalized digital memberships and cross-brand collaborations at scale. Brands can also integrate an expansive digital rewards marketplace, where people can redeem loyalty rewards for hyper-relevant digital collectibles, commemoratives, access passes and more, in addition to leading cryptocurrencies like Bitcoin and Ethereum.
*Augeo is a global leader in enterprise engagement and loyalty technologies that drive transformational experiences and foster meaningful connections for employees, channel partners, consumers, subscribers and members across industries. The company elevates engagement and strengthen relationships for clients through its workplace engagement, experiential marketing, customer loyalty and crypto loyalty solutions. Augeo serves hundreds of clients including dozens of Fortune 500 companies, representing millions across the globe using our proprietary platform technology.