Brightflow AI, a Covina, California-based financial data and intelligence platform empowering small businesses to take control of their cash flow and make data-backed decisions, acquired CircleUp, a San Francisco, California-based fintech company and owner of the Helio insights engine.
The amount of the deal was not disclosed.
The acquisition will combine CircleUp’s data and machine learning capabilities with the Brightflow AI financial intelligence toolkit to create a comprehensive solution for consumer companies that need help growing their businesses. Helio’s descriptive, predictive and prescriptive analytics and extensive data will provide Brightflow AI’s customers with insights into their target markets, adding to Brightflow AI’s current capabilities that help customers manage their cash flow and make better decisions about their finances.
Led by Ryan Caldbeck, and Rory Eakin, CircleUp is a fintech company that uses machine learning and a tremendous amount of data to find and evaluate consumer companies. It leverages data to provide capital and resources to emerging consumer brands. With its proprietary technology platform, Helio algorithmically finds, classifies and evaluates private companies to power more objective and efficient decision-making. The company’s data and analytics platform is used by founders, investors, lenders, and consumer companies to make better data-informed decisions. CircleUp has supplied over $1 billion in capital to over 500 consumer companies, including Beyond Meat, Supergoop!, Nom Nom Now, Liquid I.V., SmartyPants, Function of Beauty, Kitu Life, Halo Top, Nutpods and others. The company is backed by world-class investors including Union Square Ventures, GV, Canaan Partners, QED Advisors, TPG, Temasek, Rose Park Advisors, and others.
Led by Robbie Bhathal, CEO, Brightflow AI is a financial data and intelligence platform empowering small businesses to take control of their cash flow. The company offers financial tools to give business owners real-time visibility into their cash flow, revenue, demand forecast, profitability, return on ad spend (ROAS), and customer lifetime value (LTV) data.
