Skillshot Media, a leading provider of production services for the gaming industry, announced a new division focused on the broader live and hybrid event market, with a commercial partnership to represent Uptown Atlanta and their 35,000 SF Atrium venue for external events both live and hybrid.
The Atrium Uptown Atlanta, purpose-built for experiential and social entertainment with a massive LED wall, game room, kitchen, and bar, was upgraded this year with fiber connectivity to Skillshot Media’s production studio and live-streaming infrastructure.
With these upgrades complete, the Atrium is now available for external event rental and activation, including corporate events, watch parties, fundraisers, holiday parties, and more.
Skillshot Media, a current tenant of Uptown Atlanta, will provide client bookings for the venue and turnkey event management services including production and live-stream broadcasting. Skillshot relocated from Alpharetta to Uptown Atlanta in August 2021 and has been regularly activating gaming and esports events at the location.
Skillshot President Nabil Ismail will head up the new Live Event Management division with technology and services honed over the past two years with Fortune 100 companies including Microsoft Atlanta and Kaiser Permanente.
“We’ve loved working with Uptown Atlanta to foster a gaming community and host gaming events here and that demand is not slowing down”, said Nabil Ismail, Skillshot President. “But the demand is no longer specific to gaming. Companies more broadly are looking for a modern event venue, easily accessible, with immersive audio-video, and live-streaming. We’re excited to apply what we’ve been doing in gaming and esports for a decade to other live events.”
“This event partnership with Skillshot is part of Uptown Atlanta’s mission to bring the community together at our hyper-accessible, mixed-use development”, said Mahesh Mani, Senior Vice President of Asset Management for Rubenstein and Uptown Atlanta. “The timing corresponds with the grand opening of Uptown Test Kitchen, a revitalized Main Street, and in anticipation of three new restaurant concepts opening this year. We’re excited for event attendees to discover the vibrant community developing here.”
Uptown encompasses nearly 1 million square feet of office space, 120,000 square feet of retail and restaurant space, and a variety of community gathering spaces, all with connectivity to MARTA and the city’s major pedestrian trails, such as the Atlanta BeltLine, PATH400, and the South Fork Trail.
Those interested in learning more about Skillshot Media’s Event Management capabilities and venue availability can visit https://www.skillshot.com/
Skillshot is a one-stop shop for experiential live events and live-stream production. We provide a turnkey solution of venue, experience design, live-streaming infrastructure, and event production to deliver exceptional live, virtual, or hybrid events that will engage your audience. Our team and technology originated in the gaming industry, serving more than one billion online engagements, and we now power events for the biggest names across corporate, entertainment, esports, non-profit, and other industry segments. www.skillshot.com
About Uptown
Uptown is a hyper-accessible, 47-acre mixed-use community that brings the best of Atlanta together. As the largest mixed-use development in Atlanta to connect directly with MARTA and the city’s major pedestrian trails, such as the forthcoming Atlanta BeltLine and the South Fork Trail, Uptown combines 110,000 square feet of street-level retail, greenspace and art and one million square feet of Class A office space. Uptown is being redeveloped by private real estate investment management and advisory firm Rubenstein Partners, LP (Rubenstein). Redevelopment plans include upgrading building facades, streetscapes and greenspaces; activating the property with local retail, artist galleries, restaurants and events; and attracting office tenants who value working in a vibrant mixed-use environment. Atlanta has a Downtown, a Midtown, a Buckhead, and now, finally, an Uptown. To learn more about Uptown, visit uptownatlanta.com and follow @UptownAtlanta on Facebook and Instagram.
About Rubenstein Partners
Rubenstein Partners, founded in September 2005, is a private real estate investment advisory firm with operations throughout the United States. The firm is led by its founder, David Rubenstein, and a group of senior real estate executives, and is focused on directing and managing office real estate investments in the U.S. Rubenstein Partners’ predecessor company, The Rubenstein Company, LP and affiliates, founded in 1969, was one of the largest private owner operators of Class A office real estate in the Mid-Atlantic, owning and operating a portfolio of assets valued at approximately $1.2 billion at the time of its disposition in 2004. Since 2005, Rubenstein Partners has, on behalf of its investors and clients, invested in more than 22 million square feet of office real estate assets throughout the United States. For more information, visit www.rubensteinpartners.com.
