Pedal House, the sweat-driven, high-performance cycling experience founded by celebrity trainer Joey Foley and Nada Foley (husband and wife duo), is excited to announce the opening of their second location in the vibrant neighborhood of SoHo. Their new studio, located at 45 Crosby Street, replaces a former SoulCycle space, marking a significant milestone for the independent brand. It is also the second time they have taken over a former space once housing the fitness behemoth. Joey, also known in the real estate industry as Joseph for his real estate consultant, brokerage, and development company JWF Capital, represented Pedal House for lease negotiations, with negotiations handled by Jordyn Comras and Jackie Totolo-Newmark on behalf of the landlord.
Following renovations to reflect their fitness and brand vision, the 45 Crosby Street location that is a 3,357 sqft ground floor and duplex space will showcase an aged pine, sleek lighting, state-of-the-art sound systems, other warm wood and plant details, stone flooring, and modern white accents. Pedal House’s dedication to creating a harmonious atmosphere has earned them recognition from Architecture Design magazine for their classes, atmosphere, and interior design.
Most would see on the surface that it is just “another” spin studio. At Pedal House, it’s not just cycling; it’s an immersive journey that transcends the ordinary. It’s not a party on a bike; it’s a transformative music experience that moves your body and soul. It’s not a mere class; it’s a comprehensive program that empowers you to unlock your full potential.
At Pedal House, our rhythm-based cycling classes go beyond traditional workouts. By incorporating principles of kinesiology, our expert instructors guide participants through exercises that maximize efficiency, ensure proper form, and optimize biomechanics with each pedal stroke. The energizing power of music adds an immersive element to the experience, making it both physically invigorating and mentally uplifting. Renowned for our philosophy of combining rhythm-based cycling, kinesiology, and active meditation, Pedal House redefines the fitness landscape as a transformative program focused on optimizing biomechanics, enhancing movement patterns, and fostering holistic well-being.
What sets Pedal House apart is their integration of active meditation into their classes, recognizing the stress and anxiety prevalent in many individuals’ lives. This unique holistic approach enables individuals to enhance their physical fitness while managing the pressures of daily life and empowering themselves to persevere.
In addition to their renowned rhythm-based cycling classes, Pedal House offers the exhilarating Cycling Bootcamp class, formally known as Black Label, which is an invite-only class that has been recognized as one of the hardest classes in NYC via Gotham Mag and Financial Times. This fusion of indoor cycling and boot camp-style workouts provides a high-energy, full-body challenge. Participants pedal to the rhythm, pushing their cardiovascular endurance to new heights, and seamlessly transition to a series of strength and conditioning exercises targeting every muscle group. Led by skilled instructors, participants unleash their inner strength, build resilience, and achieve their fitness goals in an empowering environment.
“Our mission at Pedal House is to provide a transformative fitness experience that empowers to become the leader you always wanted to be, not a follower,” stated Joey Foley, Co-Founder of Pedal House. “By looking at Pedal House as a program versus just a class, one can see diversity in a workout and mental strength. It is easy for an instructor to make you feel emotional. What sets the best apart from the basic instructor is they will empower you to take on the world.”
Nada Foley, Co-Founder and Master Instructor added, “Pedal House classes allow me, as a mom of two and married to someone who refuses to slow down, to manage more and feel better. Life has its ups and downs, and we all experience stress and anxiety. Our classes help individuals navigate their emotions and manage them better. And, my body after both pregnancies was back even better than before in a few weeks, not months. But most importantly, I can escape reality for 45 to 60 minutes.”
Pedal House welcomes fitness enthusiasts of all levels, from beginners to seasoned athletes, to join their community and experience the transformative power of movement. With its diverse range of classes, expert instructors, and supportive atmosphere, Pedal House is committed to helping individuals build strength, improve endurance, and embrace a balanced and fulfilled lifestyle.
About Pedal House
Pedal House is a luxurious boutique fitness studio offering rhythm-based cycling classes, fusion bootcamp workouts, and a unique approach incorporating active meditation. With a focus on optimizing biomechanics, enhancing movement patterns, and fostering holistic well-being, Pedal House is at the forefront of revolutionizing the fitness industry. For more information, visit www.pedalhousenyc.com.
