Meet HueDx: The Philly company formerly known as Group K Diagnostics went through a full rebrand earlier this year, including a new CEO, a new name and a new method of fundraising.
Brianna Wronko-Stevens started the rapid assay development platform in 2017 and served as CEO until earlier this year. The 10-person company brought in a new CEO in January, Dr. Mark A. Wingertzahn, who had served on HueDx’s scientific advisory board and invested in the company. Wronko-Stevens became the chief scientific officer and told Technical.ly the leadership change was to take the company to “the next level.”
A new name was also announced at the start of the year: “Group K” had been a placeholder, Wronko-Stevens said. She wanted a name that aligned better with the company’s product and better described what the company does, which is use color imaging to get diagnostic results.
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