Gardening as a Service: Enliven Planters Balances Tech and Tactile in the Digital Age

Walk around downtown Philadelphia. You want flowers? We got flowers. The streetscape has been transformed by living works of art. Textures and colors burst from window boxes and planters.

At thousands of homes in the city and surrounding suburbs, these magical mini gardens are the work of Enliven Planters. You can tell the difference between DIY and Enliven. It’s not even close.

Enliven is growing fast. Cofounder and former landscape designer Paul Kawoczka reports around 3,000 customers, up by a third over the past year, and around $5 million in revenue. He and Dan Nichols created the now-50-person company in 2013, and recently opened a facility in East Falls. He estimates it’s the biggest container garden company in the country. Over the past decade, Enliven has brightened Philadelphia with a gardening subscription service that acts like a tech company, with one major difference: Enliven thinks inside the box. The window box.

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