A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little bit expectation setting.
This is not the same as your strategic vision (check out Technical.ly’s here). A statement of purpose is concise — usually a single sentence or two that tells the world what your company priorities are at a glance.
If your company doesn’t have one, they’re pretty simple to create, and they can have significant impact.
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