Scaleworks, a San Antonio, TX-based B2B SaaS-focused venture equity firm, acquired Full Circle Insights, a San Mateo, CA-based provider of a marketing attribution and campaign measurement platform.
The amount of the deal was not disclosed.
Scaleworks’ investment and partnership will accelerate Full Circle’s strategic roadmap, enable product innovation, and enhance go-to-market strategy.
Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and management technology.
Go-to-market strategy expert Jason Ferrara is stepping into the role of CEO. Ferrara is a two-time software CMO with over three decades of global enterprise and B2B SaaS experience. Ferrara’s experience will help guide Full Circle during its next stage of growth, continuing to focus on the core measurement and attribution issues that marketing teams struggle with every day.
Scaleworks is a SaaS growth fund that acquires and operates B2B software in the lower middle-market. Its “Venture Equity” model takes a hands-on approach to scaling businesses, opening new offices in their San Antonio headquarters, building go-to-market teams, focusing on category design, and investing in capital-efficient growth. Recent portfolio companies include Profitero, Searchspring, Chargify, and Earth Class Mail.
