SANTA MONICA, Calif.–(BUSINESS WIRE)–GoodRx America’s leading resource for healthcare savings, today announced the closing of the acquisition of HealthiNation as part of the company’s continued investment in vital health information and consumer resources to help Americans navigate the complex world of healthcare. HealthiNation offers a comprehensive library of thousands of premium videos on a wide range of health topics that provide a platform for pharmaceutical manufacturers to reach targeted audiences and high-intent consumers. Through this acquisition, GoodRx furthers its commitment to delivering high-quality content and information to consumers, as well as expands its offering to pharmaceutical manufacturers.
Millions of consumers and healthcare professionals come to GoodRx every month looking for information and savings options for brand-name prescriptions. As part of its Manufacturing Solutions business, GoodRx works with manufacturers to deliver affordability solutions such as co-pay cards, patient assistance programs, and other savings options directly to consumers. In turn, GoodRx provides manufacturers with a targeted and efficient way to connect their brands with millions of high-intent consumers. With the extensive video library, editorial expertise, and resources of HealthiNation, GoodRx will be able to provide manufacturers with new ways to reach large audiences contextually relevant to their drugs.
“We are always looking for ways to accelerate our vision of being the leading consumer digital health platform,” said Doug Hirsch, co-CEO and co-founder of GoodRx. “The acquisition of HealthiNation aligns with our effort to invest more in research and content to empower consumers, and propel even faster growth in our Manufacturer Solutions offering.”
HealthiNation is a leading producer of original health videos, with a comprehensive library of expert-written videos created in partnership with a network of medical professionals and patient advocates across a broad scope of health topics, such as disease conditions, nutrition, wellness, and lifestyle. The videos can be found on the HealthiNation site as well as through the company’s extended distribution network which includes doctor’s offices, hospitals, Roku, Apple TV, iOS, Apple News, Amazon Fire tablets, and Android phones and tablets. A recent partnership with BET.com exemplifies the HealthiNation commitment to both high-quality video content and social equity in healthcare.
“We couldn’t be more excited to join GoodRx, the leading marketplace for consumer healthcare in America, in its effort to improve health outcomes and make healthcare more affordable for everyone,” said Michael O’Donnell, CEO of HealthiNation. “Consumers and pharmaceutical manufacturers appreciate and trust our expert-created health videos because they are easy to understand and a safe platform for valuable health information and guidance. As part of the GoodRx team, we will be able to pair our videos with the company’s high-quality editorial content to deliver best-in-class information directly to millions of consumers across a growing range of subjects and topics.”
About GoodRx
GoodRx helps Americans get the healthcare they need at a price they can afford. As America’s leading resource for healthcare savings, GoodRx connects consumers with affordable and convenient prescriptions and medical care, including telehealth, mail order prescriptions, doctor visits, and lab tests. We have helped Americans save over $25 billion since 2011 and are the #1 most downloaded medical app over the last three years.
Contacts
GoodRx
Lauren Casparis
press@goodrx.com
