SourceCode Communications is pleased to announce the hiring of Brett Larson as SVP of Media Strategy. In this new role, he will be leading the overall media strategy for clients. This will include media messaging, coverage, outreach, and training across several high-profile B2B and B2C accounts. He will be reporting to EVP Kristen Stippich and working alongside all leadership to ensure client growth and success within our client base and new business pipeline.
With more than 25 years of experience in the media industry, Brett is a New York Emmy® Award-winning multimedia journalist bringing in experience from producing technology news and consumer content for major networks including CBS, CNN, and Fox. Brett prides himself on his expertise including writing compelling national stories, breaking news, client relationship management, new business development, team leadership, and working with organizations to tell the most relevant, timely, and accurate stories.
“We’re thrilled to welcome Brett to our team. His extensive experience in broadcast journalism makes him a wonderful addition and an invaluable asset to our clients. With a deep understanding of the media industry and it’s evolving trends, Brett brings a unique perspective that will elevate our media capabilities and expand the media strategies we apply to drive tangible business results on behalf of our clients. We’re all tremendously excited to work with him,” said Kristen Stippich, EVP of Client Services, SourceCode Communications.
“I am beyond thrilled to join the accomplished team at SourceCode and look forward to sharing my extensive experience in media with their impressive list of clients. In this ever-changing media landscape, it’s more critical than ever for companies to have a clear media strategy and a deep understanding of the media ecosystem,” said Larson. “For the past 25 years, I have had the privilege of working in various forms of media, from print journalism to streaming. This exciting new chapter at SourceCode affords me the opportunity to ensure that our clients’ messages resonate with the largest audience possible,” added Larson.
From 2020 – 2022, SourceCode has seen a 70% increase in revenue and a team increase of 30%. Recent award wins include Observer’s PR Power List Hot List 2023, Ragan’s Employee Communications Award 2023 as well as Crain’s New York Fast 50 Businesses in 2022. Since the beginning of 2022, SourceCode has been recognized 12 times for client work, agency operations and growth, and workplace wellness.
