With unmatched grit, determination and service Fayetteville State University, an original Historically Black College and University (HBCU), has seen generations through to achieving betterment in their lives.
But not enough is understood about FSU in the community… even though so many on-campus opportunities exist.
So when FSU needed a brand refresh and increased visibility for its message they turned to The Republik.
Republik CEO Robert Shaw West explains, “Deeds not Words” is the motto Fayetteville State University has lived by for over 150 years. Like many, we didn’t understand the rich legacy of this historic HBCU in our own backyard. But the more we spent time with the FSU family, the more we knew we had to get the story of Bronco excellence and leadership right. This month we launch a campaign with an eye towards attracting the next generation of doers.”
The result is a campaign that launches this month with two: 30 videos that visually describe a variety of problems that need to be solved and ask, “We Could Use Your Help”, and “Anything Really Can Happen”, both followed with “Are You In?’” along with the Fayetteville State University logo.
Video playlist can be seen here:
https://www.youtube.com/playlist?list=PLwE4rBaA3gxoqF1e_RpCDRUViily5EQyH
The campaign will use online video, Out Of Home and posters to help build awareness and enrollment for FSU.
Agency Creative Credits:
- Chief Creative Officer – Robert Shaw West
- Creative Directors – Brad Magner, Matt Shapiro
- Copywriters – Dwayne Fry, Scott Stripling, Robert Shaw West
- Art Directors – Dallas West, Rob McKinney
- Designer – Matt Shapiro
- Strategy – Dwayne Fry, Kirk deViere
- Producer – Olivia Griego Martin
- Director – Tyler Northrup
- DP – Kyle Messina
- Post Production – 11 Dollar Bill
- Editor – Josh Eggleston
About Fayetteville State University: Fayetteville State University is a public historically black university in Fayetteville, North Carolina. It is part of the University of North Carolina System and the Thurgood Marshall College Fund.
About The Republik, Raleigh, N.C.-based The Republik is an employee-owned advertising/branding agency. Other clients include Voltari (electric boat), Axolotl (surfacing), Happy Dirt (organic produce), Dilworth Coffee, and Regency Centers (shopping centers). More information: www.therepublik.com.
