Jinx, a Los Angeles, CA-based dog food company, raised USD$17.85M in funding.
The round was led by The Merchant Club and Align Ventures, with participation from AF Ventures and Era Ventures, and a single new participant called Range Group.
The company intends to use the funds to accelerate business expansion across Mass Retail, Grocery, and eCommerce, and continue product innovation.
Founded by Terri Rockovich, Sameer Mehta, and Michael Kim in 2019, Jinx is a modern dog food company that helps pet parents elevate the way they care for and connect with their pets. Its products are sold to over +5,000 stores nationwide across Walmart, Target, Petsmart, Albertsons, Safeway, Shoprite, and Giant. Since launch, the company has shifted their core business from Direct-to-Consumer into retail partnerships and has become a fast-growing brand in retail, pacing to land over $45m in revenue this year. Jinx added a strategic hire to the executive team in Fall 2022, bringing on Kyle Banahan as President.
