Established in 2018, Kleer, based in Wayne, Pennsylvania, provides an affordable alternative to dental insurance by offering customizable, subscription-based dental care memberships for uninsured patients. In 2022, the platform got an update in the form of the company’s new, proprietary software called Kleer Intelligence, which integrates with an office’s internal practice management system (PMS) to automate time-consuming tasks such as inputting and updating patient data, posting payments and direct to patient marketing.
Building the integration software proved to be an ambitious undertaking, due to the wide range of practice management systems used in dental practices across the country, different internet speeds and how customers maintain their servers.
“After launch, we quickly learned that what we were building was not just about the tech, but how our customers were using it,” McClure said.
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