In Philly’s Post-pandemic Business Economy, Music Startups are Finding their Footing

Though Philadelphia has long been known for its diverse, historic music scene and venues, the business economies supporting the industry usually thrived elsewhere.

If you were looking to become a talent agent, music marketer or producer, you probably set up shop in Los Angeles, Nashville or New York. But the remote nature of many companies and new businesses in a post-pandemic world has created more of an opportunity for Philly to house the insular businesses around the music scene, those inside it say.

Greg Seltzer, a startup lawyer at Ballard Spahr and creator of Philly Music Fest, has noticed this trend over the last several years. Philly’s music scene itself has grown a lot, he said, with homegrown artists like pop group Japanese Breakfast landing multiple features in The New York Times properties, and emo band Modern Baseball heading out on international tours.

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