The Shortys are going 100% social. They were the first awards show to honor social media and now they’re blazing a trail by saying goodbye to old formats and creating an experience that’s innovative, rewarding, and category-redefining.
“We’re at a pivotal time when social media is evolving faster than ever. By constantly evolving along with the changing landscape of the medium, the Shortys remains the most prominent award show of its kind,” says Shorty Managing Director, Karl Vontz.
He explains, “With #ShortysGoneSocial, we’re making our unmissable event literally unmissable — spreading it across social platforms and granting access to anyone who’s anywhere. It’s our way of paying homage to our social roots and spreading the word even further about the people that make social media the innovative and entertaining space it is today.”
The Shorty Awards will kick off celebrations on April 26th by introducing the ‘Feed of Fame’, a space dedicated to celebrate the best work in social media and highlight the most impactful, innovative and creative campaigns of this year. This will take place on the Shorty Instagram grid, where they will deep dive into some of the finalists’ work and creativity told through images, short-form video content, and in-depth descriptions.
Starting May 4th the Shortys will have multiple discussions taking place on Clubhouse, a new audio chat platform that will give their audience the opportunity to interact with the brightest minds in the industry. The conversations will be moderated by thought leaders in social media focused on the following four themes:
- Why Influencer Marketing Doesn’t Suck
- Social Campaigns That Make Feeds Famous
- Marketers in the Age of “Always-On”
- Stand Up: Changemakers Pushing Brands Forward
Instagram is the place to be for the ultimate interactive Shorty Awards reveal. The ‘Winners Drop’ will be announced through Instagram Live and Stories, which consists of revealing all Shorty winners from May 11th to May 14th.
The Shorty Awards was the first to recognize a pioneering new media that is now embedded into our lives. Social media has become a necessary and integral part of brand marketing, which is critical to developing relationships with brand customers. For more information: www.shortyawards.com.
