Hold on to your sleigh bells. In a move that promises to bring joy to lottery enthusiasts across the state, The Rhode Island Lottery has announced that Blitzen, the world’s eighth most famous reindeer, is the new celebrity spokesdeer for the upcoming holiday season.
Partnering with Nail Communications, the creative brains behind the campaign, the Rhode Island Lottery is set to turn up the merry meter with Blitzen leading the charge.
As the official spokesdeer, Blitzen will feature prominently in a series of holiday-themed advertisements running throughout the state of Rhode Island in broadcast, digital and out-of-home media placements. Watch the campaign here: https://www.youtube.com/watch?v=HwAu9KKYwk4
When asked to comment on his new position, Blitzen said, “I’d like to thank the Rhode Island Lottery, Nail Communications and my agent Bernard Elf for giving me this shot. I’ll see if I can get the big guy to put a little something extra in your stockings this year.”
“We’re thrilled to welcome Blitzen to the family,” said Melissa Juhnowski, Marketing Manager at the Rhode Island Lottery. “The red—nosed reindeer always gets a lot of attention, so we wanted to give Blitzen some time up front. He was a real class act to work with.”
“As Rhode Islanders, it’s in our nature to support the underdog,” said Brian Gross, Partner at Nail Communications. “As the number eight reindeer in Santa’s fleet, Blitzen has been unfairly overlooked for centuries. We’re excited to reveal his untapped talent to the state.”
Creative Credits belong to: Creative Directors: Alec Beckett, Brian Gross, Art Directors: Alec Beckett, Brian Gross, Copywriters: Alec Beckett, Brian Gross, Design: Meag Ducharme, Animation: Simon Allen, Editor: Jack McKenna, Account Management: Susan Hasten, Production: Cameron McCormack
ABOUT NAIL COMMUNICATIONS
Nail Communications is where every brand finds its fascinating. For 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands. To learn more about Nail Communications, visit nail.cc.
ABOUT RHODE ISLAND LOTTERY
The Rhode Island Lottery employs over 100 people to oversee all aspects of Lottery operations and gaming in the State. The Rhode Island Lottery offers quality products that generate revenue to benefit all and is the largest voluntary source of income benefiting all who live, work, and visit the Ocean State.
