JUPITER, FL, Dec. 07, 2023 (GLOBE NEWSWIRE) — Safety Shot, Inc. (Nasdaq: SHOT) today announced Rich Pascucci, who has been serving on the Company’s Advisory Board, has joined its Board of Directors.
Mr. Pascucci brings a wealth of leadership experience in the beverage industry. He has held leadership and C-suite roles driving portfolio growth for global companies including Diageo, Red Bull, and Pabst Brewing. His responsibilities have included sales, marketing, integration, business insights/category development, national projects, distribution strategy, business planning, public relations and strategic imperatives. Currently, he is the owner of Black Apple Group, LLC, where he specializes in insights, category development, integration, and planning. Within less than 3 years at Black Apple Group, he has exited or nationally partnered 13 brands and has an extensive network of distributors, strategic partners, VCs, and other industry stakeholders.
“Having served on Safety Shot’s Advisory Board since July, I’ve had first-hand involvement with this category-defining drink and its impending launch. Safety Shot’s potential in the functional beverage industry is enormous, and I’m excited to become a board member helping to guide the Company’s success,” Rich Pascucci stated.
“We’re pleased to have Rich take on a larger role at Safety Shot, moving from our Advisory Board to our Board of Directors. Given his profile of success in the beverage industry, this is one more testament to the quality and integrity of our product, its market potential, and our team’s ability to execute,” stated Safety Shot’s COO, Jarrett Boon..
About Safety Shot
Safety Shot, a wellness and functional beverage company, is set to launch Safety Shot, the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity. Safety Shot will be available for retail purchase in the first week of December 2023 at www.DrinkSafetyShot.com and www.Amazon.com. The Company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars in the first quarter of 2024. Safety Shot plans to spin off legacy assets from its Jupiter Wellness business to unlock value for shareholders.
