DTC? B2B? Retail? Soom Foods has made its choice.
On this episode of Founding Philly, I interview Amy Zitelman, CEO and cofounder of the sister-owned company behind a line of tahini products.
Tahini, known for its silky-smooth texture, is made from sesame seeds and is a versatile ingredient in both Middle Eastern and Mediterranean cuisines, enhancing both savory and sweet dishes. Soom Foods’ high-quality tahini has established itself as a staple in professional kitchens and home pantries. The products are available in numerous retail locations, including Whole Foods, Thrive Market and, as of this year, over 1,300 Publix stores.
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