A Baltimore-area business advisor said her grandmother’s experience with puberty became the metaphor she uses to support founders in pinpointing the challenges they might face with their businesses.
“Nobody told her about puberty ahead of time, so she thought she was dying when she was going through puberty,” said Jodi Hume, founder of At The Core. “And I think about that all the time because when I am talking to founders, a lot of times they think that they are the only person that has that problem, or that they are uniquely flawed, or that their company is dying or has a problem. And most of the time, it is just some form of business puberty or, sometimes, business hospice.”
Hume, a third-generation entrepreneur, attributes her expertise not only to her familial background but also to her academic journey. She earned a degree in psychology from Loyola University and later obtained a facilitation certificate from Johns Hopkins’ Carey Business School. It was at Carey where she gained awareness around “small things,” like how people process information.
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