Ideasicle X has announced a new product called “JumpStart” that is designed specifically for advertising agencies who are pitching new business. With JumpStart, Ideasicle X will take an agency’s creative brief and use its proprietary web application to recruit a team of four A-list creative talent, brief them, and monitor their ideas, generated virtually, over a 3-day period.
Agency directors will then be given online access to all the ideas the team comes up with and the thought processes that went into each. Agencies can expect at least 20 ideas per 3-day session to “jump start” their own creative process.
According to Ideasicle X CEO, Will Burns, “JumpStart is about helping agencies win more pitches. I was the Director of New Business at Arnold Worldwide for over seven years, so I know how mission-critical it is to get to the big idea quickly in a pitch. Our goal with JumpStart is to help agencies avoid the blank slate, and instead start with a flurry of ideas from incredible creative teams, and from which the agency can develop presentation-ready materials. And do it in a way that won’t break the pitch budget.”
3 DAYS ~ 20+ IDEAS ~ $9,000
Burns explains, “Agencies are generally great at knowing a good idea when they see one. So there are no fancy presentations with JumpStart, just the raw ideas from the creative teams. That’s how we keep the costs down and the timing tight, both of which are helpful in a pitch situation. It’s like a cheat code for agencies. I wish I had this at Arnold.”
Rebecca Armstrong, CEO of North, an advertising agency from Portland, OR, recently leveraged their Subscription to Ideasicle X to jump start and win the Ledlenser pitch. Armstrong said this of her experience, “It’s a powerful way to get loads of ideas from top talent both affordably and in collaboration with our internal teams.”
For more information on JumpStart, https://www.ideasiclex.com/jumpstart.
ABOUT IDEASICLE X
Ideasicle X is the first web application designed from the ground up specifically for idea-generation for teams of four working remotely. With a Subscription to our virtual platform you can choose any four talents to mentally collide, spark each other, and build upon each other’s ideas. Or Ideasicle X will manage it all for you. Ten years in development, the virtual model we have pioneered is changing the way advertising agencies and clients work with freelance creative talent and with their employees. Founder and CEO, Will Burns, is an advertising veteran from such creative agencies as Wieden & Kennedy, Goodby Silverstein & Partners, Mullen, and Arnold. More at www.ideasiclex.com.
