Just weeks ago, I made the difficult decision to unwind our Philly-based business. It was my third startup endeavor and the first that had a real social impact mission behind it, which made the decision to shut it down that much more heart-wrenching.
Called This App Saves Lives (TASL), it was a mobile app-based solution that rewarded drivers for abstaining from phone-based distracted driving. We partnered with local and national brands (Shake Shack, Insomnia Cookies and hundreds more) who sponsored free products and services to motivate drivers to drive undistracted — and be rewarded for doing so.
I founded TASL after having been injured and nearly killed while cycling by a distracted motorist. That happened way back in 2015, on the very morning I was scheduled to meet with the CEO who acquired my Wharton-founded business, VerbalizeIt.
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