Bloom Nutrition, a Los Angeles, CA-based provider of health supplements aimed at helping consumers achieve their wellness goals, received $90m in financing.
The round was led by Nutrabolt, which will take an ownership stake of approximately 20%, with participation from Clayton Christopher and Amberstone. As part of this investment, Doss Cunningham will represent Nutrabolt on Bloom’s Board of Directors. Clayton Christopher will also join the Bloom board.
The company intends to use the funds to accelerate many key areas of Bloom’s business – namely demand-generation activities, product innovation, and expanding internal capabilities to support the growing business.
Founded in 2019 by Mari Llewellyn and Gregory LaVecchia, who remain the majority shareholders, Bloom debuted as a direct-to-consumer business and has since evolved into an omni-channel company anchored by its popular Greens and Superfoods product, which are now available at leading retailers nationwide including Target, Walmart, Sam’s Club, GNC, and more.
