Developers Celebrate Grand Opening of 24-Story High-Rise Building Located at 270 Johnston Street in this Trendy Neighborhood
Initial occupancy is now underway at Atlas, the collection of 169 luxury rental residences developed by partners Alpine Residential and Fields Grade in Jersey City’s Bergen-Lafayette.
The arrival of the first residents comes as the eye-catching 24-story building has officially launched leasing for its offering of studios, one-, two- and three-bedroom residences. The Grand Opening follows a spirited pre-leasing period that quickly captured the attention of renters seeking a refuge from high-priced rentals in Downtown Jersey City in a high-end property with contemporary amenities and great connectivity to New York City.
Monthly rents at Atlas start at $2,679 with limited-time grand opening incentives of up to two months free on select homes. South Oxford Management, Alpine’s affiliated management company, is heading the leasing and management and has debuted Atlas with fully furnished model residences and an onsite leasing center.
“This is a very exciting time at Atlas, which has become a trophy high-rise in one of Jersey City’s fast rising neighborhoods,” said William Rosato, Managing Partner of Alpine Residential. “We’re thrilled to welcome the initial renters and begin the important process of building a community at the building. The first move-ins will help bring Atlas to life as residents begin to actively enjoy its upscale apartments and modern amenities and premium services.”
Perched on an elevated site at 270 Johnston Avenue, Atlas is the tallest building in the Bergen Lafayette neighborhood. Designed by MHS Architecture and featuring interiors by GRT Architecture, the distinct property draws inspiration from the neighborhood’s post-industrial roots while engaging with the Jersey City waterfront and the New York City skyline.
Inspired Homes
The collection of residences at Atlas blends luxury and functionality. Oversized windows with complimentary treatments frame stunning views, while luxury plank flooring, custom modular closets, in-home washer and dryer, remote thermostats, and smart lock entry doors enhance the living experience. Kitchens feature Quartz countertops, full-height tiled backsplashes, and stainless-steel Energy Star® appliances. Well-appointed baths are adorned with Quartz countertops, full-height tiled showers and tubs and Kohler fixtures. Select homes have double vanities.
Many apartments feature private balconies that extend the living spaces outdoors while maximizing uninterrupted views of the Statue of Liberty, Liberty Harbor, Liberty State Park, and the Manhattan skyline.
Elevated Amenities
Residents at Atlas will enjoy a host of amenities, including concierge service, a state-of-the-art functional fitness facility equipped with Cross-Fit and cardio machines and co-working spaces with private offices. On the 24th floor with spectacular views of the Manhattan skyline as the backdrop, residents have access to a demonstration kitchen, community room, and a dramatic Sky Lounge. An outdoor landscaped roof deck features grilling stations, al fresco dining areas, and a plunge pool. The pet-friendly, smoke-free property also provides on-site parking, bike storage, and TULU, an on-demand smart rental store for high-quality household and lifestyle products. Ground-level retail space will house a bagel café.
Artistry on Display: A Vibrant Canvas within Atlas
Atlas seamlessly integrates into Jersey City’s cultural fabric by showcasing a thoughtfully curated collection of artwork throughout the property, exclusively created by local Jersey City artists. This diverse compilation celebrates the immigrant experience in contemporary American art. On the 24th floor, these artistic expressions beautifully complement the breathtaking Hudson River views, creating a visual masterpiece for residents to enjoy.
A Hidden Gem
Lying just west of Downtown Jersey City, Bergen-Lafayette is celebrated for its neighborhood feel, vibrant art scene, walkability, and numerous restaurants, bars, shops, and parks. The neighborhood has benefited from significant investment and city-backed infrastructure improvements, including the extension of Jersey Avenue for pedestrians, bicyclists and vehicular traffic that have created better connections to downtown, while existing light rail service links the neighborhood to PATH trains and ferry terminals and ultimately, Manhattan.
For outdoor recreation, Liberty State Park offers a green oasis in the middle of the metropolis with more than 1,200 acres of open space, a two-mile waterfront promenade, an outdoor performance area, and a restaurant with sweeping views of the Hudson River, Manhattan skyline and Statue of Liberty. The park also offers a full-service marina, ferry service to Manhattan, charter boat excursions and maritime sightseeing tours. Also anchoring the neighborhood is the Liberty Science Center with its ever-evolving interactive museum experience, and future SciTech Scity.
For more information on Atlas and to schedule a private visit to tour the building’s furnished model homes and amenities, please call 201.904.4198 or visit www.AtlasJC.com. The building is located at 270 Johnston Avenue, Jersey City, NJ.
About Alpine Residential
Alpine Residential, which is a partnership that is the development division for Beachwold Residential. Beachwold Residential, which has a 40-year history, is a privately-owned real estate company that controls 67 properties and nearly 16,000 multi-family units in New Jersey, Connecticut, Virginia, Georgia, Florida, Texas and Tennessee. The managing partners of Beachwold are Gideon Friedman and Amir Hazan.
Alpine Residential, formed almost five years ago, is a development platform within Beachwold that includes William Rosato and Todd Schefler as managing partners. The four managing principals are based in the same offices in New York City. Some of the principals, senior management and other employees have been working together in different capacities for over 22 years.
In their careers, Todd and Bill have developed in excess of $2 billion of real estate including over 3,000 multi-family units. The Alpine Residential portfolio consists of 2,152 units ranging from developments in the approvals process to completed sites. Alpine has 295 units under construction in the Bergen Lafayette neighborhood of Jersey City: an additional 500 will begin construction in the second quarter of 2024.
About Fields Grade
Fields Grade is a full-service real estate development company based in Jersey City, New Jersey, founded by Greg Russo and brothers James and Robert Caulfield. Greg Russo is a real estate development and finance veteran with extensive experience in the development of multifamily housing projects over the past 25 years. Greg has completed the development and financing of more than 8,000 units and $5 billion worth of projects in New York, New Jersey, and Connecticut.
James and Robert Caulfield, formerly of Fields Development Group, specialize in the entire spectrum of development and construction. Since Fields Development’s inception in 1999, the company grew to include an in-house construction division, Fields Construction Company, providing construction services to customers throughout the Tri-State area. Fields Grade fosters a cohesive and comprehensive approach for clients, with the ability to combine construction expertise with a developer mindset. www.fieldsgrade.com
