Prescient AI, a Miami, FL-based company which specializes in AI-powered media measurement and optimization, raised $10M in Series A funding.
The round was led by Headline and CEAS Investments. Previous investors Blumberg Capital and Focal VC also participated
The company intends to use the funds to continue expanding its platform to increase its sales and media channel integration coverage.
Led by Michael True, CEO, Prescient AI provides media measurement and budget optimization solutions that enable omnichannel ecommerce brands to predict profitability and maximize revenue generated by advertising campaigns. Empowered by proprietary machine learning models, its platform accurately attributes revenue across the entire media mix and provides daily updates and campaign-level recommendations to improve return on ad spend (ROAS) and lower customer acquisition costs. It measures media halo effects to determine how campaigns indirectly impact sales and its accuracy is not affected by data-privacy restrictions or changes in the business environment.
Prescient AI can connect to channels in minutes, including Shopify, Amazon, Meta, Google, Snap, TikTok, CTV, and more. Within days, the platform delivers usable insights about how much revenue each channel and campaign contributes through direct-to-consumer owned sites and the Amazon marketplace.
Brands like GOOD AMERICAN, HexClad, Cozy Earth, and Nood, use the platform to predict profitability and maximize revenue generated by advertising campaigns.
