A new campaign for Navigant Credit Union from Nail Communications celebrates Navigant’s unique ownership structure—namely, that its customers aren’t just members but owners. This empowering truth is behind the new “Own it” campaign.
It features a young couple as they take on a do-it-yourself renovation of their new home. They have their ups and downs but pull it off thanks in part to the confidence that comes with knowing there’s a financial institution like Navigant that has their back.
“We want our customers/owners to have financial freedom for their unique endeavors. This is why our members’ financial well-being is always at the forefront for us,” said Molly Pastore, VP of Marketing.
“We’re inviting everyone to truly ‘Own It’” adds Brian Gross, Nail Creative Partner, “Own your financial journey, own your successes, and it all starts with owning your credit union.”
The “Own it” campaign launched March 11, and includes TV, OOH, print, and digital/social.
Navigant Credit Union | Own It
ABOUT NAIL COMMUNICATIONS
Nail Communications is where every brand finds its fascinating. For 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands.
ABOUT NAVIGANT CREDIT UNION
Based in Smithfield, R.I., Navigant Credit Union is the longest-operating member-owned credit union in Rhode Island. Since its founding in 1915, Navigant Credit Union has been dedicated to providing its members with unparalleled financial products and services, while working every day to improve the financial well-being of the families, businesses and communities it serves across Rhode Island. With more than $3.7 billion in assets, more than 145,000 members and 25 physical branch locations, Navigant Credit Union is the largest credit union in Rhode Island and among the state’s strongest and most trusted financial institutions.
Navigant Credit Union is consistently ranked as one of Rhode Island’s Best Place to Work by Providence Business News, and was rated the state’s top credit union and mortgage lender in 2022 and 2023 by the Providence Journal Readers Choice Poll.
“Own It” CREATIVE CREDITS
- Strategy: Stephen Fitch
- Art Direction: Hanna Kregling
- Copywriter: Iman Richards
- Creative Direction: Brian Gross
- Producer: Cameron McCormack
- Designer: Meag Ducharme
- Editor: Jack McKenna
- Animation: Simon Allen
- Account Director: Lizzi Weinberg
