Dan Calabrese Interviews Christine Barnhart, Chief Marketing and Industry Officer at Nulogy

As Chief Marketing and Industry Officer, Christine leverages her thought leadership and domain expertise to play a pivotal role in the way Nulogy speaks to the market and delivers customer value. Her extensive experience as a supply chain expert and seasoned software executive makes her uniquely positioned to incorporate sales, product, and customer success in the way marketing approaches its go-to-market, demand generation, and brand-building efforts. Under Christine’s guidance, Nulogy continues to shape and educate the market around the emerging space of Multi-Enterprise Collaboration.

Christine’s previous roles include Vice President, Product Strategy and Go-To-Market at Verusen as well as Senior Director of Product and Industry Market Strategy for Infor. Christine holds a BSEE from the University of Evansville and an MBA from the University of Louisville. She is also an APICS-certified professional in Inventory and Production Management.

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Dan Calabrese has been a professional writer since 1984, a business writer since 1992 and a writer for trucking/supply chain/logistics since 2006 – when he joined Transport Topics as a contributing writer. Since then he has also written for Inbound Logistics, Inside Supply Management and a variety of state trucking magazines. Dan also owns and operates North Star Marketing Content, and assists clients such as the National Motor Freight Traffic Association as well as carriers, 3PLs and tech providers to the industry. He is based in the Detroit area.

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Interview questions:

Q1. What are the resilience benefits of actually having common goals and constant working relationships – not just talking about planning – with brand manufacturers, suppliers, and outsourced partners such as contract manufacturers and co-packers?

Q2. How important is it still to multi-source suppliers?

Q3. With the substantial resources that companies allocate to their supply chain operations, has managing these complex networks become more straightforward over time?

Q4. The industry continuously evolves and presents new challenges at a pace that often outpaces our ability to adapt, leaving us in a constant state of trying to catch up. What should supply chain leaders do to become more proactive in the overall manufacturing process, from operations to communication?

Q5. How do manufacturers avoid the ERP trap and implement the multi-enterprise systems needed to facilitate high fidelity collaboration and data exchange within supply chain ecosystems?

Q6. How can organizations lay the groundwork for more interconnected, interoperable supply chain networks that foster the collaboration and data exchange needed to move as one?

Nulogy, a leading supplier of digital supply chain solutions, enables fast-moving consumer goods companies and their supplier communities to collaborate on a multi-enterprise platform in order to deliver excellence to an ever-changing consumer market. Nulogy’s cloud-based platform optimizes upstream supply ecosystems composed of brand manufacturers, contract manufacturers and packagers, third-party logistics providers, raw material, and packaging suppliers to accelerate supply chain responsiveness and collaborate at the speed of today’s market.