MountainOne, a community-based financial institution, is excited to announce the launch of its new children’s book, “How to Climb a Mountain,” featuring Mo, the MountainOne Spokesgoat.
Employees, board members, corporators, and nonprofit partners will be the first to receive the 24-page illustrated book at MountainOne’s 175th Annual Meeting on April 10, 2024. It will be the first in a series of books seeking to promote positive life lessons, literacy, and financial education for MountainOne’s youngest customers and community members. “How to Climb a Mountain” represents this mission as the beloved Spokesgoat takes its readers on a journey that emphasizes the importance of being prepared for the unexpected and facing fears to reach one’s goals. “How to Climb a Mountain” was written by Doug Murphy and illustrated by Laura Salafia.
MountainOne plans to introduce Mo and his adventures to young students through local libraries and elementary schools and will supply fun worksheets and activities to help prepare them for their financial future. They will also host book readings at MountainOne locations that will include giveaways and chances to win a Mo plushy.
“Mo has become a very recognizable and beloved character in our local communities. He epitomizes the thoughtful, ambitious, and self-assured nature that lives within all of us, big and small, that enables us to face challenges with confidence,” said Robert Fraser, president and chief executive officer, noting that MountainOne is committed to education and service for all its customers, including (human) kids.
“In fact, Mo has become a celebrity in his own sure-footed right as the central figure in our advertising campaign,” Fraser added. MountainOne was recently awarded six Gold Service Industry Association awards in recognition of creative excellence within the service industry. This year, more than 1,000 entries were evaluated by a national panel of judges, with a full half-dozen awarded to MountainOne.
“But it isn’t all fun and games!” said Jill Amato, senior vice president of marketing and community banking at MountainOne. “While we’re beyond proud of our award-winning brand and what Mo represents, we are most proud of is Mo enabling us to connect on a personal level with our customers and our community. Through this marketing campaign we’ve been able to open the dialogue around financial education for kids, and to ultimately offer something unique to families and children that goes far beyond a banking product or service.”
MountainOne is currently celebrating its 175th anniversary. To learn more about MountainOne, visit mountainone.com, or visit MountainOne on Facebook, Instagram, X, LinkedIn and YouTube. To learn more about Mo the Spokesgoat, visit mountainone.com/meetmo or Mo’s LinkedIn page.
About MountainOne
MountainOne is a mutual holding company headquartered in North Adams, MA. Founded in 1848 and celebrating its 175th Anniversary, MountainOne Bank provides a complete array of personal and business banking and electronic services. MountainOne Bank is Member FDIC and Member DIF.
MountainOne Insurance provides personal and business insurance, bonding services, and group benefits solutions. The financial advisors of MountainOne Investments offer securities and advisory services to individuals and businesses through Commonwealth Financial Network®, Member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services offered through CES Insurance Agency or MountainOne Investments. MountainOne Bank is not a registered broker-dealer or Registered Investment Adviser. MountainOne Bank and MountainOne Insurance are not affiliated with Commonwealth. Products and services are offered at full-service offices in the Berkshires (Pittsfield, North Adams, Williamstown) and on Boston’s South Shore (Quincy, Rockland, Scituate). MountainOne Investments’ main office is located at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025.
