Continental Realty Corporation (CRC), a Baltimore-based real estate investment and management company active in 11 states and with a portfolio value exceeding $3.7 billion, has announced the selection of Kia Buchanan as General Manager for The Shoppes at Webb Gin, located in the Atlanta suburb of Snellville. Formerly a Commercial Property Manager at Highwoods Properties, Buchanan brings more than nine years of directly related retail real estate and property management experience to her new role.
Buchanan will oversee day-to-day operations of the 329,000 square foot lifestyle center situated at 1250 &1350 Scenic Highway South. Her functions include managing all strategic development, marketing, operations, and asset management activities to ensure the long-term growth and success of The Shoppes at Webb Gin. She will also help craft and implement an all-encompassing marketing and branding strategy tailored to set the lifestyle center apart but also deeply resonates with our desired audience. In addition, she will handle tenant and customer relations and maintain the asset as a thriving destination for residents and visitors.
CRC acquired The Shoppes at Webb Gin in 2022 and the outdoor lifestyle center is currently 90 percent leased. The regional center is home to more than 60 tenants, including national retailers Sprouts Farmers Market, DSW, Sephora, Barnes & Noble, Bath & Body Works, H&M, Chico’s, Kay Jewelers, Loft, Sunglass Hut, Vera WholeHealth, Victoria’s Secret and White House Black Market. Sit-down and fast-casual restaurants located at The Shoppes at Webb Gin include Bonefish Grill, Chili’s Grill & Bar, Cigar Bar, The Diner Webb Gin, Escovitchez, Sweet & Fresh, Pao Pao Ramen, Longhorn Steakhouse, Red Robin, Wild Wing Café, Kampai Sushi/Hibachi, Pho Sang’s and Ted’s Montana Grill.
During her time with Highwoods Properties, Buchanan managed a 17-building real estate portfolio that contained more than 1.2 million square feet of commercial office, medical office, retail, and government-leased space. She also held property management positions with HomeRiver Group, Magnolia Capital, and American Landmark Apartments, where she handled asset management responsibilities for a portfolio of commercial office and retail buildings, as well as a multifamily community.
Buchanan earned a Bachelor of Science degree in Organization Leadership and a Bachelor of Arts degree in Liberal Studies/Communication from Mercer University. She is a notary public and is currently pursuing a master’s degree in Executive Leadership from Liberty University.
“The Shoppes at Webb Gin is a multi-faceted and high-profile lifestyle center with a diverse array of stakeholders and audiences, led by prominent national and local restaurants and retailers,” said Joy Myers, CRC’s Senior Property Manager-Commercial Division. “Managing the asset’s ongoing operations, marketing, tenant coordination and asset management functions requires a confident and experienced professional who is well-versed in multiple real estate disciplines. We consider it a significant win to attract Kia to this role, as we believe that she has the relevant experience, skillset and successful track record needed to maintain the value of this property.”
Located at the intersection of Scenic Highway N and Webb Gin House Road SW, The Shoppes at Webb Gin is in the 92ndpercentile for foot traffic among all shopping centers in the country, with over 70 minutes of average dwell time and the second most-visitedSprouts Farmers Market in Georgia.
Headquartered in Baltimore, Maryland and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately held firm owns and manages a diversified portfolio of retail centers consisting of nearly eight million square feet of commercial space and over 9,000 apartment homes across 11 states, with a portfolio value exceeding $3.7 billion. For additional information, visit www.crcrealty.com
