A new campaign for Navigant Credit Union from Nail Communications celebrates Navigant’s unique ownership structure—namely that its customers aren’t just members but owners.
And no one appreciates the value of ownership more than small business owners. This is why Navigant is featuring one of the local businesses it works with for the second commercial in its “Own it” campaign.
The business—Rhode Island Spirits—was founded by two women who forage locally for ingredients and distill an unusual array of artisanal gins, vodkas, and since this is Rhode Island, limoncellos.
“Our mission is to support the financial well-being of our community. And there’s no better way to do that than to support local business owners like Cathy and Kara.” said Molly Pastore, First VP of Marketing and Member Experience at Navigant.
The spot gives viewers a behind-the-scenes look at the process that goes into bringing a new spirit to market. And it reflects the reality that the business founders “own” all those ups and downs all along the way.
The “Own it” campaign includes TV, OOH, print, and digital/social. This three-part campaign series began featuring this Small Business creative launches officially on May 1st. Media strategy and placement is managed by Decibel Media.
You can watch the video here: https://youtu.be/Jdfv4_srg_g?si=BYWsTbM75NMq5Cdk
To learn more about Decibel Media, visit decibelmedia.com.
ABOUT NAIL COMMUNICATIONS
Nail Communications is where every brand finds its fascinating. For more than 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands.
ABOUT NAVIGANT CREDIT UNION
Based in Smithfield, R.I., Navigant Credit Union is the longest-operating member-owned credit union in Rhode Island. Since its founding in 1915, Navigant Credit Union has been dedicated to providing its members with unparalleled financial products and services, while working every day to improve the financial well-being of the families, businesses and communities it serves across Rhode Island. With more than $3.7 billion in assets, more than 145,000 members and 25 physical branch locations, Navigant Credit Union is the largest credit union in Rhode Island and among the state’s strongest and most trusted financial institutions.
Navigant Credit Union is consistently ranked as one of Rhode Island’s Best Place to Work by Providence Business News, and was rated the state’s top credit union and mortgage lender in 2022 and 2023 by the Providence Journal Readers Choice Poll.
“Own It – Small Business” CREATIVE CREDITS
Strategy Director: Stephen Fitch
Sr. Creative: Hanna Kregling
Sr. Creative: Iman Richards
Creative Partner: Brian Gross
Sr. Creative/Animator: Simon Allen
Sr. Designer: Meag Ducharme
Producer: Cameron McCormack
Partner: Lizzi Weinberg
