Carabiner Communications, an Atlanta full-spectrum marketing and public relations firm, announced today that Sarah Broberg, APR, has been named as Vice President. Accredited in public relations by the Public Relations Society of America (PRSA), Broberg is an award-winning communications and marketing strategist with 20-plus years of experience advising C-level executives, startups, and high-growth companies. Broberg has been with Carabiner as an Account Director since 2022.
“In the time since Sarah has been with our firm, we’ve been impressed by her talent, drive, and dedication to her clients’ success,” said Carabiner Communications Founder and CEO Peter Baron. “Sarah brings a mix of expert insights and genuine passion to every interaction, earning her the trust of clients and coworkers alike. As we continue to grow, we’re confident Sarah’s leadership will be instrumental in propelling us forward.”
“I’m constantly amazed by the exceptional talent of our teams and the outstanding quality of services we deliver to clients in the B2B tech and healthcare sectors,” said Broberg. “In addition to my ongoing client work, my goal is to have an even greater influence on the impact we create and boost the continued growth and evolution of our agency.”
Prior to Carabiner, Broberg managed the Communications and Marketing Department at the University of North Carolina, Asheville as a member of the Chancellor’s Senior Leadership Team. Prior to that, she handled the daily operations of TRACCS Public Relations for over 10 years, providing the leading corporate public relations agency in Cairo, Egypt, with strategic oversight as deputy managing director. She also spent five years as the English editor at the Egyptian Center for Economic Studies, an economic research think tank in Cairo.
Broberg is the founding president of the Western North Carolina Chapter of the Public Relations Society of America (PRSA), a member of the PRSA, the National Society of Leadership and Success, the American Communication Association, the Association for Business Communication, and the International Public Relations Association (IPRA). She is also founder of the How it Feels to be a Mother Movement, a multi-faceted, inclusive initiative rooted in the recognition that motherhood is more emotionally complex than we’re led to believe and that we must create non-judgmental spaces for mothers to share their authentic feelings as whole human beings.
Broberg completed undergraduate and graduate work at Western Governors University, receiving master’s degrees in both Management and Leadership and Business Administration (MBA).
Carabiner Communications has ranked in the top ten of Atlanta Business Chronicle’s list of Largest PR Firms for the past three consecutive years. It is also part of Plexus PR Group, a prestigious international network of communications agencies. The firm currently has more than 30 organizations on its client roster.
About Carabiner Communications
Founded in 2004, Carabiner Communications has evolved to become one of the top marketing and PR firms in the Southeast. As our name implies, we help B2B technology and healthcare companies get connected to their targeted audiences and the influencers who have their ear. Our team is comprised of experienced professionals whose services include messaging and branding, content development and marketing, public relations, lead generation, and more. We’re strategic, cost-effective, and ready to partner with you to drive sales. Learn more about us on our website, follow us on Twitter, and connect with us on LinkedIn.
