The Peabody Companies, a group of award-winning property management and real estate firms now celebrating its 48th anniversary, is thrilled to announce the promotion of Whitney Pulsifer to vice president of strategic development. In this newly created role, Pulsifer will oversee both the Marketing and Creative Department and the information technology team, leading the company’s branding and communications efforts and supervising its technological infrastructure.
With her extensive experience and innovative vision, Pulsifer will ensure the Peabody Companies’ message resonates strongly across all platforms while aligning the company’s technological infrastructure with its future vision and strategic goals. Additionally, as the data security officer, Pulsifer underscores her commitment to maintaining the highest standards of data protection within the organization.
Bringing more than 15 years of experience in the multifamily property management and development sector, Pulsifer began her journey with the Peabody Companies in 2015 as senior director of strategic initiatives.
Pulsifer has grown into a business leader specializing in communications, data security, marketing, and administration. Her expertise spans strategic planning, program development, and implementation, showcasing her ability to think creatively and strategically in pursuit of operational excellence.
Pulsifer has spearheaded several company events and change management initiatives, focusing on enhancing employee engagement and nurturing leadership development. With a keen eye for creative services, her role encompasses media relations, PR, and communications, ensuring the brand’s voice resonates consistently across all platforms.
Further showcasing her diverse skill set, Pulsifer has developed and managed visual, digital, and print design initiatives, bolstering Peabody Companies’ social media engagement and presence. She has also overseen website development and management, working closely with her team to create a new website—an interactive and intuitive online space that mirrors the company’s ethos.
Philanthropy and the Helping Hands Program hold a special place in Pulsifer’s professional journey, and she is proud of the programs she has helped develop to allow the Peabody Companies to give back to the community.
“Whitney’s promotion to vice president of strategic development is a testament to her hard work, dedication, and innovative thinking,” said Melissa Fish-Crane, principal and CEO at the Peabody Companies. “We are confident that her leadership will continue to drive growth and success for our organization.”
About the Peabody Companies
Headquartered at 536 Granite Street, Braintree, Massachusetts, The Peabody Companies and its affiliates – Peabody Properties, Peabody Resident Services, Peabody Supportive Housing, Peabody Real Estate, and Peabody Miami – represent a legacy of excellence in the real estate sector. Founded in 1976 and led by Karen Fish-Will and Melissa Fish-Crane, this full-service, award-winning real estate firm is an Accredited Management Organization (AMO) that oversees more than 14,650 housing units across New England, with additional properties in New Jersey and Florida.
Peabody Properties, a cornerstone of the group, specializes in property management, demonstrating a remarkable blend of quality service and expertise. Peabody Resident Services, a unique arm of the company, underscores a deep commitment to enhancing resident experiences by focusing exclusively on developing supportive services and programs for affordable housing communities.
As a Women Business Enterprise (WBE), certified by the Massachusetts State Office of Minority and Women Business Assistance (SOMWBA), The Peabody Companies has been recognized for its dedication to diversity and inclusion. This commitment is further evidenced by their ranking on the 2023 National Affordable Housing Management Association (NAHMA) Affordable 100 List and their repeated recognition as a Top Place to Work by The Boston Globe in 2017, 2018, 2019, and 2023.
Discover more about The Peabody Companies’ impactful real estate journey and community-driven initiatives at http://www.wearepeabody.com Connect with us on LinkedIn, Facebook, Instagr
