Grease Monkey, a flagship FullSpeed Automotive brand and leading automotive aftermarket services platform, wanted to recognize and truly thank valued mechanics at their more than 350 centers across the USA. So this year, the company launched a robust campaign highlighting those workers and all professional automotive technicians in a very moving, integrated campaign that launched during the National Automotive Service Professionals Month, which occurs in June each year.
To bring the sentiment to life and with the special month fast approaching, Denver-based Grease Monkey called on Fortnight Collective who moved with lightning fast speed to deliver the important project for the client: the agency was briefed, and the entire program was developed and executed in 72 hours.
“We really wanted to illuminate the importance of an underrecognized profession and literally thank those mechanics for everything they do,” said Stacey Pool, CMO Full Speed Automotive.
“We knew time was of the essence to not only be certain we acknowledged the hard-working pit crew but also to be certain we got work out in the world that represents the essence of what they do day in and day out,” added Fortnight’s President, Devin Reiter.
Grease Monkey Thank A Mechanic 60
The “Thank a Mechanic” campaign includes a short film, additional cuts (:60, :30, :15, :06), out-of-home, and is both in-store and online for Youtube, email, Facebook, display, radio, digital boards, website and Linkedin. While it was created for the annual promotional month, the campaign itself may last far longer.
§ Client: Grease Monkey
§ Stacey Pool, CMO
§ Kent Van Oort, Director, Field Marketing
§ Campaign Title: Thank A Mechanic
§ Agency: Fortnight Collective
§ Founder/CEO: Andy Nathan
§ President: Devin Reiter
§ Brand Supervisor: Trevor Blum
§ Creative Director(s): Mona Hasan
§ Associate Creative Director(s): Steph Strange
§ Art Director(s): Lizzie Grunwald
§ Producer: Rachel Arther
§ Producer (production co): Lisa Effress
§ Editorial Company: 11 Dollar Bill
§ Editor, VFX, Color Grading: Christian Robins
§ Editor: John Polk
§ Assistant Editor: Travis Mitchell
§ Sound Design Company & City:
§ Sound Design & Mix: Joe Flood & Colin Mulhern
