Longtime Baltimore creative industry leader Matt McDermott recently moved to a new role: At the beginning of April, he became chief creative officer at Harvey Agency, a Hampden-based marketing agency which is currently marking its 35th anniversary. It’s a move within Baltimre, as McDermott previously worked as creative director at Bolton Hill-based agency idfive.
“idfive is an amazing place filled with the kindest humans. They really gave me a chance to cut my teeth in higher-level leadership there. But I need to keep scaring the shit out of myself with new challenges and new unknowns,” McDermott told Technical.ly. “Harvey has given me a chance to jump into categories and industries that I’ve never really touched before and work with global brands like CoverGirl that aren’t typically tapping agencies in the Baltimore market.”
With the C-level role, McDermott’s responsibilities go beyond the creative department. He’ll be helping to guide organizational strategy, including looking for ways to make it nimbler, and plotting out what the agency will look like in the future.
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