AdAdapted, a consumer packaged goods media partner revolutionizing adtech by turning pre-shop intent into awareness and action, has announced the addition of two key executives to its leadership team. Chris Roelle joins as managing director of agency partnerships, and Rob Streeter as senior vice president of product. These strategic hires will enhance AdAdapted’s ability to deliver innovative solutions for CPG brands, agencies, and retailers.
In his role as managing director of agency partnerships, Roelle will lead AdAdapted’s agency sales team, focusing on strengthening existing relationships and cultivating new partnerships with agencies and digital media supporting CPG brands. Roelle brings more than 25 years of experience, most recently with Condé Nast, IRIS.TV, and Stingray, driving strategic partnerships and growth with agencies, brands and data partners, particularly in the retail media space. His strong network and deep knowledge of omni-channel digital advertising models, including programmatic, video, digital, commerce/retail and linear media, will deepen AdAdapted agency partnerships.
Streeter joins AdAdapted as the senior vice president of product, bringing extensive experience building technology-enabled products within retail media, advertising, and e-commerce. Streeter is an experienced leader who brought disruptive solutions to market at both large enterprises like Sears and Amazon and startups like Channel Intelligence (acquired by Google) and Hooklogic (acquired by Criteo) where he built the first retail media network that included Walmart, Target, and Best Buy. Streeter’s expertise in scaling staff, processes, and systems for growth will drive AdAdapted’s product strategy to anticipate customer needs and capitalize on emerging technologies and trends to drive sustained growth.
“Chris Roelle and Rob Streeter bring a wealth of knowledge and experience to AdAdapted, which will help drive innovation and product development and strengthen our customer partnerships,” said Molly McFarland, founder and chief revenue officer at AdAdapted. “Chris’s background in digital media and agency relationships and Rob’s accomplishments in product management will significantly contribute to our mission of providing industry leading conversion media adtech solutions to CPG brands and retail clients. We look forward to the impactful leadership they will bring to our team.”
To learn more about AdAdapted’s industry-leading CPG and retail media technology, visit adadapted.com.
About AdAdapted
AdAdapted is an advertising technology solution that turns pre-shop intent into awareness and action by getting branded products onto shopping lists and into carts. The company’s offerings for CPG brands, agencies, and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, and video to display. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.