W, a Miami, FL-based men’s personal care brand, raised $14M in Seed funding.
The round was led by Shrug Capital and Anti Fund, Range Group, 305 Ventures, Uphonest Capital, Quiet Capital, Palm Tree Crew, and individuals including Celsius’ CEO John Fieldly, Fanatic’s CEO Michael Rubin, Lil Durk, Nick Kyrgios, Naomi Osaka, Carter Reum and Paris Hilton.
The company intends to use the funds to expand operations and its development efforts.
Founded by pro-boxer, entrepreneur and digital creator, Jake Paul, W is a men’s personal care brand offering a range of accessibly priced products for hair, body, and face. its products are vegan, cruelty-free, and formulated without phthalates, parabens, harsh sulfates, or artificial dyes. W’s formulas are infused with vitamins like Magnesium, Biotin, and Vitamin E to nourish hair and skin. The collection is available in three uplifting scents that were developed with mood-boosting fragrances.
