rift Raises $5M Seed Funding

rift, a San Francisco, CA-based sales platform focusing on automating operational sales work, raised $5M in seed funding.

The round was led by Sequoia, with participation from Y Combinator and Soma Capital.

The company intends to use the funds to expand operations and its development efforts.

rift is a sales platform focusing on automating operational sales work. It can automatically correct such mistakes during data import, requiring no work for the sales rep.

The company works with customers across industries like insurance, HR, finance and tech with earlier stage customers like FlintK12 and Gusto.