Joy Raises $10M Seed Funding

Joy, an Oakland, CA-based provider of a new parenting tech platform offering 24/7 expert-led support for parents, raised $10M in Seed funding.

The round was led by Forerunner. Other investors included Magnify Ventures, David Heller, Wesley Capital, Obvious Ventures, Ogden Cap, Maywic, Rogue Venture Partners and WTI. Eurie Kim, Managing Partner at Forerunner, will join the Joy board.

The company intends to use the funds to drive further development of its digital platform and expand its personalized services.

Led by CEO Alan Charming Chan, Joy offers a wealth of critical parenting resources in one place, providing families with immediate access to the help they need, when they need it. Its flagship product is Joy On Call, which delivers on demand personalized guidance to parents via SMS, leveraging real experts and practitioners, as well as relevant AI-powered insights spanning a range of Joy-curated and developed content.

Key features include:

  • Joy On Call: 24/7 Parent Expert SMS Support to contact certified experts, including sleep and lactation consultants, behavioral experts, and parent coaches.
  • Joy Learning: a library of videos and articles that adapt to meet the diverse needs of families.
  • Joy Shop: exclusive deals with trusted brands for ongoing savings.